In the first two weeks from its release, the newest Viva Glam campaign, with Cyndi Lauper and Lady Gaga as spokespersons, has helped raise more than $1.5 MILLION to the MAC Aids fund.
And if that wasn't enough, those two weeks were the weeks that the lipsticks were available in North America only!
Imagine how much money the campaign has raised after being released world wide!
This makes "From Our Lips", as the campaign is called, the most successful Viva Glam campaign to date.
Pretty amazing, isn't it?
